Imagine an average girl, raised in the spiritual town of Mathura, building a successful business venture showcased on the national television show Shark Tank India and securing a 35 lakh investment for her unique business idea. Meet Malvika Saxsena, the powerhouse behind ‘Quirky Naari,’ a brand that has taken the fashion industry by storm.
The Early Years:
Growing up in the religious town of Mathura, Malvika completed her education locally. Her entrepreneurial spirit was nurtured within an entrepreneurial family. It was during her MBA that she won a business plan competition with the theme of sustainable fashion, setting the foundation for her future venture.
The Genesis of Quirky Naari:
In 2017, Malvika initiated her brand with zero investment, focusing on customizable, hand-painted shoes as the brand’s unique selling proposition (USP). Her journey began with an Instagram store, gradually evolving into a full-fledged brand.
HNHL Business Model:
Facing financial constraints and determined not to seek assistance from her parents, Malvika introduced the HNHL (Half Now, Half Later) business model. Customers paid half the product’s price in advance, allowing her to manage raw material expenses. The remaining amount was collected as profit upon product delivery, establishing trust and building the brand’s credibility.
Celebrity Collaborations:
To expand her brand’s reach, Malvika collaborated with celebrities. The brand gained significant recognition when Big Boss contestant Deepika Kakkar and later, Priyanka Chopra, wore Quirky Naari shoes, providing a boost to its popularity.
Shark Tank India Experience:
Malvika’s entrepreneurial journey reached new heights when she appeared on Shark Tank India Season 1, episode 20. Her unique products impressed the judges, leading to a 35 lakh investment for a 24% share in her company from Vinita Singh and Anupam Mittal.
Brand Recognition and Expansion:
A viral image of a bride holding Quirky Naari’s shoes catapulted the brand’s popularity on social media. The brand, initially a one-woman show, has now expanded its reach through its website, Instagram, Facebook, Nykaa, and other platforms.
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Post Shark Tank:
Following the Shark Tank episode, Quirky Naari experienced a surge in popularity, gaining 10,000 new Instagram followers in just 36 hours. The website saw increased traffic, with monthly sales achieved within 48 hours. The brand continues to receive over 1,500 inquiries, reflecting its widespread appeal.
Malvika Saxsena’s entrepreneurial journey from Mathura to Shark Tank India with Quirky Naari exemplifies the power of determination and innovation. From humble beginnings to national recognition, Malvika’s story is an inspiration for aspiring entrepreneurs. If you have a penchant for hand-painted, customized products, Quirky Naari is undoubtedly worth exploring.
