The technology industry is constantly changing, and if Google falls behind in crucial areas such as AI, cloud computing, or advertising, a new leader might be appointed to guide the company in regaining its competitive edge.
Even large companies can experience periods of stagnant or slow growth. In such cases, bringing in a new leader with a proven track record of innovation and growth strategies could help reignite momentum.
Google is facing increasing scrutiny from regulators worldwide regarding issues like data privacy and anti-trust concerns. Choosing a leader with experience in navigating complex regulations and building trust with authorities could be a strategic decision.
If employee morale suffers due to leadership decisions or if Google's public image is negatively impacted by controversies, a change at the top might be seen as a way to address these concerns and restore trust.
While less common at Google's level, internal disagreements about company direction or a major merger or acquisition could lead to a leadership change to consolidate power or bring in expertise for the new direction.