The Bharatiya Janata Party (BJP) has kicked off its campaign for the 2024 Lok Sabha elections with a compelling 10-minute video proclaiming ‘phir aayega Modi’ (Modi will come again). Commencing with the resonant sound of a conch shell, the video encapsulates key moments from Prime Minister Narendra Modi’s temple visits, the installation of Sengol at the new Parliament building, and his impactful public rallies. Notably, the video also highlights India’s recent achievements across various domains, showcasing Chandrayaan’s successful landing on the Moon’s south pole.
In a Hindi-language social media post, the BJP asserted, “Ram ji will give wisdom and Modi will come again…Modi is not an individual, he is the honor of the country. He represents the aspirations of 140 crore people…Modi will come again, Modi will come again.”
The underlying theme of the campaign song suggests that the BJP’s electoral strategy will center on showcasing the promises fulfilled by the party during the past decade under Prime Minister Narendra Modi’s leadership. The video serves as a comprehensive visual narrative encapsulating key accomplishments and moments that the BJP intends to leverage in the upcoming electoral contest.
